Intuit Business Case

Intuit QuickBooks: Assume the role of a commercializeing consultant leased to rate Intuits operation and provide guidance for the future. Using the reading in the case, conduct a situational analysis and offer recommendations for attached steps. 1.Executive Summary *QuickBooks is a stable, successful product with more than 3 million small- championship users (4,5 millions good market). It get bys 85% of retail sales. save 1 million rude(a) QuickBooks packages and upgrades are sold each year. patronage these positive points QuickBooks has two major(ip) problems: *The dominant position allowed little populate for future produce of QuickBooks. *Absence of an online strategy is market share risky in a high growth and stiff Internet market. A sassy police squad has started to come on the online strategy and has found that small business companies seem to pass a high get outingness to use online procural and electronic postal service. The team has faced with a macros copical dilemma: obtain in-house the e-services risking being slow to offer them to the market and live fashion to the competitors. Or, in society to be faster, to force strategic partnerships with accepted players of the Web arena. Two major issues tail assembly be created from partnerships: *QuickBooks has always been a high quality and stable software. How partners arsehole assure the same level of quality? *QuickBooks is famous for its customers donjon.

light touch aside the partners assure same high level support? Its precise important to reach the market as short as possible because of the competitors , but its also important to value the Intui! ts station from risky partnerships. In order to find a good compromise between these two opposite visions a precise material has been put in place to pack partners. A new cross-functional team will support and will handle the new e-services/partnerships department. 3 distinguishable levels of partnership live been identified: light, co-branded, If you want to get a full essay, order it on our website: BestEssayCheap.com

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