Shire Essay -- essays research papers

Visual Evaluation and Comparison: Analyzing the Advertisement Industry   Ã‚  Ã‚  Ã‚  Ã‚  The main goal of advertising is to motivate or persuade people to buy a particular product or service, and among the media used to accomplish this are; radio, television, newspapers, and most importantly, magazines. In order for advertisements to successfully portray a product, they must be directed to the appropriate intended audience. In Rolling Stone and YM magazine, there are two advertisements that display a very attractive person gazing and posing to the viewer. In advertising, we are bombarded by images that have become standard in defining beauty and what is acceptable, and we often don’t realize it. In both of the ads, the person is gazing at the viewer with a look that says â€Å"this is the phone for the cool people†. Both ads are for mobile service technology, and each ad is very different from the other. The use of celebrities in advertising is very common. When advertisers choose a spokesperson to promote their product, they use three b asic categories of source attributes, which include: appearance, target audience, and slogans. Both of these ads are equally effective in their own unique way. It is important to analyze the effectiveness of these celebrities in advertising in order to gain a better understanding of spokesperson endorsements. The first ad in Rolling Stone is for Boost mobile, a cell phone service connected with Motorola who appeals to the urban youth. In the ad, a very well known man poses with the cellular phone in his hand as he smirks at the viewer. The popular man is rap star Ludacris, a clear spokesperson for the target audience. Ludacris is in a profile pose with all of his jewelry that shines throughout the black background. The phone is also shining very brightly to stand in with the â€Å"bling† to make it seem as if the phone is in the same high class as the jewelry that Ludacris proudly wears. Motorola uses a plain black background with two simple images; Ludacris using the phone and the phone itself. On the second image of the phone, there is a mirror-like reflection of the phone to make it seem illuminating to the viewer. The text on the advertisement says in a huge font â€Å"send hot beats to your phone† and then in a smaller, yet still large font â€Å"before you turn the pa ge.† This intrigues the magazine reader, because it is... ...ith distinct interests. Therefore, the ads need to be carefully designed to attract the attentions of the magazine reader. These ads were very carefully designed to the final touch. One with a simple black background embracing the shiny phone along with the â€Å"bling† compared to the very colorful entertaining background that decorates the advertisement to make it look fun. This very concept is well displayed in the two selected, yet very different, magazine ads from mobile technology.   Ã‚  Ã‚  Ã‚  Ã‚  Advertising is defined as the action of attracting the public's attention to a product or business. These two advertisements have attracted their own viewer to their product and hope that 1% of viewers purchase the product. As potential buyers of goods and services, Americans are constantly bombarded with advertising gimmicks in all print and broadcast mediums to the point where we have become jaded to the sales pitches that surround us. Each advertisement has been equally effective in reaching out to their target audience and selling the product. The unfavorable aspects of advertising result when the advertisers use questionable techniques to influence their consumers.

The Colossal Statue of a Pharaoh

Katherine Mordan Art Survey Research Paper Prof. Lindt 10/23/11 The Colossal Statue of a Pharaoh The Colossal Statue of a Pharaoh is a piece of Middle Age Egyptian art and it was the piece that caught my eye at the MET. The statue was made around 1919b. c-1885b. c. to represent the reign of the 12th dynasty pharaoh Amenemhat II. It is made out of stone, a stone called Granodiorite. It was carved in Aswan and was completed in Memphis near Cairo. The sculpture is a sculpture in the round, meaning that it is a three dimensional figure that is carved out of block. The statue has smooth texture and large in size. It's an normous statue that raises over a crowd of people, which adds a symbol of power towards it. I saw that it's Amenemhat II sitting on his throne; you can see some damage to the sculpture due to time and moving around of the sculpture. It's missing a nose and its beard. The Pharaoh is wearing a kilt and wearing a belt that has a bull's tail attached to it. To Egyptians a bul l’s tail is a symbol of their strength according to researchers at the Met. He is wearing a royal head cloth with a royal cobra symbolizing the ruler's power. At the foot of the cubes throne is a bunch of scriptures symbolizing it's meaning to the kingdom. The statue was made for the Pharaoh Amenemhat II who ruled in the 12th dynasty. This was the most important period in the middle kingdom, he ruled from 1919- 1885 b. c. He first started his reign with his father and then took over a country that his father kept stable and economically stable. One of the things that pharaoh Amenemhat II did was conduct a military campaign in Syria getting prisoners to build pyramids for him. He would also conducts trades with other countries for goods, copper, wood , and stones. During this time art was gaining popularity in Egypt. Some of the Fine jewelry made came from this time. Stone sculptures like the large Sphinx came from Amenemhat's time. Several years after his reign the sculpture of the Pharaoh was moved from place to place and other kings would alter the statues features to look like theirs; they would carve their names on the statue as well. During the time of the Pharaoh's in Egypt, the kings made sure that the public knew how powerful they were. They made sure that all their artwork symbolized who they were and what strength they had to control an empire. Figures such as a sphinx, lion, snake, bull's tail and falcons, were figures of strength, power and longevity. These were symbols that were used in these pieces to represent the kings. Since the king's seemed all mighty and powerful the people of the country would continue to praise and follow the kings; bringing the king's power and prosperity. The colossal statue of a Pharaoh represents power and strength of an almighty king of king's. Amenemhat II wanted his public to know that he was worthy to be king and that he had the power of control. He wanted his people to believe in him and believe he would bring prosperity. Most important of all is that he wanted people to know that no ne could knock him off of his throne; he was the ruler and could do what ever he pleased. In this type of society, in Egypt king's needed to show their public how powerful they were so that people could not overstep their boundaries and knew they were under strict control. Every social class needed to know were they stood; the rich with rich and the poor working for the rich. This piece really caught my eye due to i ts large size and wonderful detailed structure. It fascinated me to think about how this enormous statue was created back in ancient Egypt and I wanted to share this piece with everyone else.

Free Trade and Poor Countries

Why free trade is in the interest of the world’s poorest countries Free trade has been a much discussed topic since the 1770s, when Adam Smith presented his theory on trade and absolute advantages. Most sources argue that free trade will benefit the poor nations in the long run (Anderson et al. 2011; Bussolo et al. 2011; Madely 2000; Winters et al. , 2004). How-ever, the size of the benefits will vary in terms of which trade reforms are made, who the poor are, and how they support themselves (Winters et al. 2004).The purpose of this paper is to discuss why and how free trade is in the interest of the world’s poorest countries. The essay will commence by a description of the traditional trade theories, followed by a discussion of the advantages and the im-pact free trade has on the poorest nations including different theories and findings. There are two classic elements in the definition of trade. The first is Adam Smith’s rule of ‘mutual gain’, asses sing that for two countries trading with each other both must gain.Furthermore Adam Smith argues that trade is based on ‘absolute advantages’, which means that free trade will benefit all nations, if they specialise in producing the goods in which they are most efficient. The countries will then be able to produce at a lower price and trade the surplus for goods where they are less effective. This will allocate the world’s resources in the best possible way (Dunkley 1997; Irwin 2002; Madely 2000; Smith 1776) The second element to trade is Ricardo’s (1817) argument that trade and specialisation is based on ‘comparative advantages’.If one country has the absolute advantages in all goods com-pared to another country both nations can still benefit from trading. The country with the absolute disadvantage should specialise in producing the goods in which the absolute disadvantage is small-est and then import the goods in which the absolute disadvant age is largest. In the perspective of comparative advantages, freeing up trade would give the developing countries a chance to specialise in the production of primary goods and export the surplus to the developed countries in exchange of e. g. industrial goods (Salvatore 2012).However, some sources argue that when the trading is between a poor country trading primary goods and a rich country trading industrial goods the latter will benefit the most, because the poor country will have to export more in order to import a similar amount (Madely 2000). In contrast, Samuelson (1939) argues that any kind of trade is better than no trade and Salvatore (2012) concludes that developing countries should continue trading as long as they gain. The capital they get from the trade should be used to improve their technology, which will change their comparative advantages from primary goods to more refined goods.This is supported by Winters et al. (2004) who point out that connection be-tween the l iberalisation of trade and growth have not yet been completely proven, however there is no proof that trade should be harmful to growth. Moreover, barriers of free trade are not the only factor causing poverty; wars, corruption, diseases, and natural disasters are just a few internal fac-tors that keep the poor countries in poverty (Salvatore 2012). Another argument for free trade is that it would utilise the developing countries unutilised resources, caused by the insufficient national demand, more efficient.Free trade would give productions in developing countries a chance to sell their surplus on a greater market and with this give the developing countries a vent for their surplus (Salvatore 2012). Furthermore, free trade would increase the efficiency of domestic producers in order for them to compete with foreign companies. In addition, the expanding of the market size would form a basis for division of labour and economies of scale (Salvatore 2012). Advocates of free trade argu e that free trade will maximise the world’s welfare (Bussolo et al. 2011).This is supported by the theory of imposing tariffs in small and large countries (Salvatore 2012). A small country is defined as a country where changes in the domestic market would not affect the international market price and a large country is defined as a country where changes would affect the international market prices (Salvatore 2012). If a small country imposes import tariffs they will experience an overall loss in welfare, because of deadweight loss which is caused by inefficiency in domestic production. If a large country imposes tariffs they will xperience an improvement in welfare because they are able to affect the international market price, the producer’s surplus rise and the government’s revenue increases (Salvatore 2012). However, gains from tariffs are often only short term; when a large country imposes tariffs their trading partners probably will too. This will result in reduced traded volume, which in the long term will cause a decrease in world welfare. Madely (2000) argues that free trade, historically, has raised the welfare of many nations, however, but not for the poorest nations.He claims that free trade mostly benefits the multinational companies, because the rise of food import has forced the smaller farmers to sell their land to the larger companies. Furthermore, the multinational companies do not have any commitment or loyalty to the country in which they are active, which means that the poorest stay poor. In contrast Dollar (2005) claims, that the fast growth and reduction of poverty has been strongest in the developing countries that have included themselves in the world economy most rapidly.Furthermore, Salvatore (2012) states that trade will move new technologies, ideas, and managing skills from the developed countries to the developing countries. So even though multinational companies are taking over the small farmer’s land t hey still provide the producing country with new knowledge and tools that can help the country develop new comparative advantages. Winters et al. (2004) claim, that freeing up trade is one of the easiest ways to reduce poverty.Agricultural trade reforms would have the largest and most positive impact on poverty, because three-quarters of the world’s poorest people still hinge on farming as their main source of income (Anderson et al. 2011). Furthermore, the poor countries also often have a large number of unskilled workers, which give the poor nations a comparative advantage in exporting labour-intensive goods (Bhagwati & Srinivasan 2002). This paper determines that free trade overall would be in the interest of the poorest countries. Free trade will increase the global welfare and help the poor countries develop their comparative ad-vantages.Multinational companies’ investments in the poor countries will result in moving of tech-nology, ideas and skills. However, theo ry is not always consistent with practice, why it is important to examine the different perspectives in each case. Abolishing the world’s trade tariffs would indeed help the world’s poorest countries access a greater market to sell their goods, however, freeing up trade alone would not completely eliminate poverty; wars, diseases, corruption, and catastrophes are also strong influential factors of poverty.

Gay Marraige

Please, Just imagine this. You're young, it's the start of summer and you're out with your favorite group of friends, soaking up the sunshine and relaxing. You all decide to leave the park, and go for a stroll down to town. You pass by a brightly lit up bar, it's got music pumping through the doormen and it looks alive. Heart racing, you tell everyone you all should go in and check it out. You slowly walk through the door frame and can see happy people everywhere, men and women dancing to their hearts content.Your eyes scan the room and suddenly your eyes are fixed on a person. Their face is lit up with excitement of the moment, and then their eyes are fixed on you, they smile and call you over to dance. You follow them onto the dance floor and the best night of your life unfolds. It's now been 3 years; you're madly in love with that one person you met at the bar. You're living together, loving every minute you spend with each other.You want to take a step forward, take it to the nex t level and spend the rest of your lives together, officially, legally. But you're denied this opportunity by the government; same sex marriage is illegal in Australia. The bill that my party would like to put forward is to legalize same sex marriage. In my opinion, same sex marriage would be a great opportunity for social progress. Two people who love each other should be able to publicly celebrate their commitment.It does not and should not hurt anybody else if it was allowed, and denying them is a violation of freedom. Denying them this opportunity can cause serious psychological damage and can make them feel little and not a part of the community. By allowing same sex marriage, it helps adoption because there are any problems with gay couples choosing to conceive a child, since 2000 the adoption by same sex couples has doubled.Allowing same sex marriage will almost guarantee that the adoption rate will rise even higher. Gay marriage is recognized, supported and legal in twelve d ifferent countries already. Now it's Australia's turn to Jump onto the band wagon. Introduction of same- sex marriage laws has varied by Jurisdiction, being variously accomplished through a legislative change to marriage laws, a court ruling based on constitutional guarantees f equality, or by direct popular vote.By providing the opportunity of same sex marriage it gives both people in the relationship hospital access during an injury or illness. It will allow them to have family health benefits, taxation and inheritance rights. In all fairness it would benefit us all, as a community in many different ways and should be legalized. It will bring people together, give us all the equal rights we should be entitled to and will end happily in the long run. Help us all close the gap within same sex marriage, bring forward social progress and

Natural Selection Concept Redesign Research Paper

Natural Selection Concept Redesign - Research Paper Example Modeling that involves students’ hands-on involvement can help them better understand the actual biological processes. These activities require minimum expenses at a considerably affordable cost (Pugesek, 2003). Other teaching resources included in this concept comprise games, group discussion activities, activities based on the web and general ideas of fundamental biological areas, for example, common delusions, major theories, and recommended learning activities. These activities will enhance learning and remembrance. The only bias will arise in believing that all members of e.g. a group discussion are at per. The level of students’ commitment in each of the learning method will determine its success (Pugesek, 2003). Roselli (2011), describes six activities that can be used by instructors to enrich their teaching and understanding of introductory biology lessons. For undergraduate students, these systematic activities should begin with an introduction to natural selection (Roselli, 2011). It should encompass what natural selection is in simple terms and how it takes place. Discuss in details the sexual selection and molecular evolution as the second and third activities respectively. The fourth topic should entail the evolution of compound traits followed by a fifth topic on the evolution of behavior. By doing this, students will have a chance to perceive how natural selection works in different perspectives (Roselli, 2011). Testing involving pre- and post-instruction showed a substantial increase in students’ perception of natural selection after these learning successions were completed. Continuous testing through the unit proved a continual rise in student understanding. Assessments showed students relished the activities (Roselli, 2011). Nevertheless, the method does not incorporate hands-on involvement of the students in activities such as group discussions.

Constitutional Law Research Paper (Mock Case Study aka Memorandum of

Constitutional Law Research Paper (Mock aka Memorandum of the Law) - Case Study Example The detectives arrested Sam for violating parole and for possession of child pornography. The warrant was issued on application of affidavit by Detective Tom Murray, who used false information that Sam was not living he had agreed to his release on parole. Tom had lied that the residence was vacant and that Sam had violated parole, although he knew that Sam was living in the same apartment as he had declared during his release. The detectives who made the arrested were not aware that Tom Murray had gotten the arrest warrant after presenting false information on Sam in his affidavit. The investigators seized evidence on child pornography as there were hundreds of child pornography images in Sams bedroom, and there was some evidence that Sam was communicating with children over the internet. However, the issuance of the execution of the search was valid under the Fourth Amendment of criminal justice. Following the exception that the search was in good faith, and the search was reasonab le enough to warrant a recovery of sufficient evidence against Sam Mark criminal behavior. From the exception named above, the detectives had the right to go access Sams residence to confirm that Sam was not indeed living in the declared home (Beatson, 2006). The search led to the discovery of the evidence that incriminated him as a child sex predator. The agents took the time to go through the Sams computer as well in search of more evidence against Sam. Sam is not guilty of violating parole under the evidence provided by Tom in the affidavit, but is according to the evidence gathered as a result of the warrant that Tom acquired. The search warrant was reasonable and in good faith. Tom applied for the search warrant under a suspicion that Sam was involved in child abuse in his house as is demonstrated below. Rule 41 (a) of 18 United States Constitution states that search warrants shall only be issued ‘upon the request of a federal law enforcement

Critically assess the implications of Social Contrant Theory (SCT) for Essay

Critically assess the implications of Social Contrant Theory (SCT) for relations between the individual and state - Essay Example overnment and state in the current times, and provides a strong justification of the limitation of the power of the state against the citizens, and the corresponding authority of the people to establish a government that will serve the common good and embody the people’s ideals and aspirations. Thomas Hobbes’ political philosophy of social contract theory is outlined in the hypothetical State of Nature. In his Leviathan published in 1651, he articulated on a particular theory of human nature that gives a rise to a particular view of morality and politics (Gauthier 1988). He rejects the theory of Divine Rights of Kings, indirectly refuting Filmer’s claim that a king’s authority is invested in him by God, enjoys an absolute authority, in which the basis of political obligation lays in an individual’s obligation to obey God absolutely. Hence, this theory of Filmer, which Hobbes rejects in his social Contract theory, states that political obligation is subsumed under religious obligation (ibid). Rather, Hobbes argued that obligation and political authority are dependent upon the individual’s self-interests of members of society who are taken as equals of the others, with no single individual given an absolute authority to rule over the rest, while at the same time, poses that if society is to survive, the Monarch (Sovereign), must be given absolute authority (Baier 1994). Hobbes describes the human being as exclusively self-interested and reasonable, possessing the rational capacity to pursue his dreams as maximally as possible. He argues that man’s reason does not evaluate their given ends; rather it merely finds the way to the things Desired, describing rationality as purely instrumental (ibid). It is from these premises that Hobbes is able to construct a provocative and compelling argument for why individuals would tend to be willing to submit themselves to a political authority. He explains this through his discussion of the State of Nature, in which